Author
Irene Celino
Sustainable development goals
Themes
- road safety
- young people
Tools
- gamification / rewarding
What does the promoted behavioral change consist of?
Awareness of the factors that influence decision making in relation to real mobility scenarios where road safety is put to the test.
What are the main features of the tools designed/implemented to promote behavioral change and how have they been tested?
Two tools have been deployed: a mobile app (Ninja Stories) designed and developed in the project for the collection of quantitative data on decision-making, and an open innovation platform (product by the partner Alfstore) for the collection of qualitative data on road safety issues.
With regard to Ninja Stories, the app adopts a storytelling and gamification approach to engage the user in a conversation with virtual characters; the effect is that the responses collected from users are generated in a “peer to peer” context where there is no judgment or evaluation with respect to the deviation from the norm. Gamified conversations collect data on a set of factors that influence decision making (psychometric framework and psychography).
The experimentation was done in different ways: online participation campaigns, focus groups and involvement of students of psychology courses.
What results have been achieved? What are the potentials and obstacles?
An innovative start-up called Matters was founded to bring the project’s results to market. The approach adopted with Ninja Stories for the context of road safety can in fact be adopted in various scenarios and domains in which it is interesting to investigate the factors that influence decision making (e.g. shopping, market research, ethical-moral decisions).
[last update: 6/11/2018]
Research team at PoliMi
Irene Celino – Cefriel
Other partners
BSD, TU Delft, Alfstore, Innovalor